Many business owners feel that having a well-designed website will give them everything that they need to attract customers. However, the worldwide web can be a very impersonal and sterile environment, so it is important to remember that your business whether in a storefront or online, is still about people buying from people, each of your customers is a human being.
This means that most of them are looking for something that will make your business stand apart from the competition. With that said, you need to think outside of the box, along with having an attractive + easy-to-navigate website.
1. AN INFORMATIVE BLOG WITH LOTS OF PERSONALITY
It is a good idea for every company to have a blog on their website, and to post on a regular basis. This will make it easier to attract the attention of new customers, and it is also a good SEO tool. You can also use your blog to let people learn about the personality of your company; consider writing posts introducing your staff and even having them write their own additions to the blog. For example, if you go to an industry conference, you could let each member of your staff write a blog post about the experience from their own point of view.
2. WEBSITE CHAT
Installing a website chat box gives your customers a more personal shopping experience on your website. Some sites make the chat feature available on a daily basis for individual shoppers. Potential customers appreciate the ease of engagement and the ability to get their questions answered on the spot.
3. TWITTER CHATS
Hosting regular Q+A twitter chats allow your customers and prospects to ask questions about your company, products, or services and is a good way to increase your level of consumer engagement, increase your brand's footprint, and increase your followership.
4. SOCIAL MEDIA
Social media marketing gives your business a megaphone and attracts attention to your brand. Your consumers will really embrace these interactions. Therefore, you should always respond to questions, and maybe consider encouraging participation by having contests, and question and answer sessions via Facebook, Twitter and/or Google Plus. Taking the time to offer a more personal approach will make your customers feel more comfortable, and it will also give you the opportunity to learn from the experience.