Twitter, Facebook, and Instagram are necessary social media marketing channels for today’s small & medium business owners because word-of-mouth advertising is very powerful.
Having a consistent presence on social media is no longer just a “nice-to-have” for a business; customers expect it. You need to earn the trust of your audience so they will recommend your products or services to their friends.
Chances are that you're already using these platforms to create engagement and thought leadership in your space. For most business owners, though, being present and informed about all the different social channels can be tough, so Like a Celebrity, LLC is here to help with some basic tips.
1. DON'T SELL. SERVE.
Depending on what you sell, your brand’s social channels should be marketing content that is relevant to your audience. If you sell jewelry, staying on top of and sharing current trends, especially those with which your products compliment, is very smart. Sharing related products and services will keep your audience engaged when you're not pushing your own products and services. Your content marketing strategy should come from a place of how you can serve, rather than what you can sell.
2. KEEP IT 80/20
You shouldn't share only your products, services, blog posts and promotions. Along with staying true to your audience, sharing curated content (meaning, content you or your company didn’t create) should be the majority of what you share on your social channels.
Why you ask? Social media is about being social, not about getting attention. No one wants to hang out with someone who talks about themselves incessantly.
The most sought after social media management companies believe that 80% of what you share should be shining the light on someone else (example: retweets, replies, comments, other company’s articles, relevant studies, images ...). Only 20% of the content you share should be directly related to something you're brand has actually created.
Be careful about sending potential business to your competitors. When sharing content, think complimenting industry content not competitor content.
3. BE A CHARMING & LIKEABLE BRAND
A brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo or a tag line, a brand is actually the essence or promise of what will be delivered or experienced.
Having a company brand is marvelous and should be desired, but don't forget that many people are on social to connect with other human beings. Just because you're behind a company name doesn't mean you should be cold, corporate and sterile.
Don’t be afraid to share cool things happening around the office, or use a more conversational tone of voice when posting or commenting. The “peek behind the scenes” posts, especially with pictures and/or videos can win you cool points and engagement with your customers and keep them coming back.