Social media, digital marketing, algorithms, keywords, SEO...the list goes on and on and seems to change faster than you can even keep up. All the social media marketing gurus tell you that if you don't keep up and master all the often confusing strategies, you and your business will be doomed.
There's some validity there, but thankfully, there's also hope.
A strong online presence is a necessity and desired advantage for every business, but in this fast paced digital world, it's easy to forget those tried and true local marketing strategies that brick and mortar businesses have used quite successfully for years.
Here are 3 non-digital marketing strategies that are just as effective today as they were before digital took over.
1. YOUR CURRENT CUSTOMERS
When people buy from people they like and trust, they tend to tell other people - usually via social media. Referrals, word of mouth, recommendations...whatever you want to call it, if you take care of your current customers they will take care of you. Reward your customers for their referrals and they will keep them coming.
2. COMMUNITY INVOLVEMENT
If you have a brick and mortar business, you are a part of a community. You make your living off the money your customers earn right down the street. Giving back to the community that helps you make your living is just good business. Sponsor a little league team, join the local merchant association, or host an event in your store. The more you get involved, the more you will shine and thrive.
3. CUSTOMER SERVICE
If you don't take care of your customers and make sure they know how much you appreciate their business, someone else will. Good service will never go out of style and is the most inexpensive, non-digital marketing tool you will ever use. From a sincere “Thank you.” to a not so profitable product replacement, your opportunities to serve your customers and show your appreciation are easy to find on a daily basis. Find them and use them and your customers will continue to buy from you.
So step away from that computer for a little while and reach out to the community that supports you and your business. Remember that your business, whether in a storefront or online, is still about people buying from people.